Axel's dream of exporting Carmen Curlers faces competition from Clarice Cosmetics. Birthe rallies factory workers, but a disgruntled group threatens to strike. Cooperation between the companies is a possibility.

During an American visit, factory worker Else suffers an accident. Birthe and Axel scramble to hide safety lapses before contract signing. They face pressure from Else's mother and media scrutiny over worker conditions.

50,000 sets of Carmen Curlers are on their way to the US, but now Europe also needs their supplies, so Axel expands and hires people for night shifts. Birthe is tasked with getting 70 ladies for the factory, but how do you do that when the whole of Denmark has a major labor shortage? Birthe recognizes that alternative methods must be used. Axel tries to enjoy his success but the loneliness begins to eat away at him.

Carmen Curlers recalls orders worldwide due to a defect. Production halts, workers are sent home unpaid. Axel travels for spare parts. Birthe becomes acting director, angering lone farmer Jørgen.

Carmen prepares for ambassador's visit. Kathrine's new friend Annie invites her and Gustav to join her political group. Unbeknownst to Kathrine, the group has plans involving her.

Miss Johansson, the Marketing Director of Clarice Cosmetics, visits Carmen Curlers. Both Axel and Birthe are captivated by the modern independent businesswoman and discover new sides of themselves. Frans returns home from the beauty fair in Hamburg with bad news.

Carmen Curlers' designs were stolen, suspecting an inside job. Secretary Lis fails to reach Carla Curlers' director. Axel, Frans, and Marc investigate in Italy to uncover the accomplice. Birthe discovers crucial clue, forcing swift action.