Lee Ga-Young is a young fashion student who has just been accepted into a fashion school in New York City, but her guardian, Madam Jo Soon-Hee, is determined to make sure that she doesn't go. Fashion designer, Kang Young-Gul, runs his own shop called, Young Girl, and is behind on debts to a local gangster. Jung Jae-Hyuk, the heir to the fashion empire, J Fashion, goes over to America to study before he takes over the company.

Ga-Young finds out that her scholarship was given to Madam Jo's daughter, Shin Jung-Ah. She locates Jae-Hyuk for assistance. Meanwhile, Young-Gul flees South Korea for the States, but he has a lot of trouble along the way.

Young-Gul moves in with Ga-Young and they start their own little business. Until, Young-Gul is discovered by famous fashion designer, Michael J. Meanwhile, back in Korea, the law is trying to track Young-Gul down.

Just when things are looking up, Young-Gul gets arrested. Unable to continue school, Ga-Young returns to Korea to find a job. An-Na decides to take Jae-Hyuk up on his offer and become his new designer.

Young-Gul tries to figure out a way to get in touch with Michael J to get his cut for the design he made. Ga-Young pitches a design to Jae-Hyuk.

Jae-Hyuk hires the staff of Young Girl to make Ga-Young's fashion designs, causing An-Na to become jealous. Young-Gul tries to come to negotiations with Tae-San.

A love square develops between Young-Gul, Ga-Young, Jae-Hyuk, and An-Na. Greed begins to take control of Young-Gul. An-Na fears Jae-Hyuk will cast her aside if Ga-Young's designs are a hit.